The fifth strategy involving 'promotionals' has also witnessed good support.
Tronson du Coudray paintings are on display at Peppers Resort in Kingscliff, the Kingscliff Chamber of Commerce, a commissioned art work by theVictory Ford dealership at Tweed Heads is on display in their foyer and a web site for the Art Ministry has been established.
"While the Art Ministry was the focus in the early years, we now realise
that we lacked a coherent marketing strategy to keep pace. Our initial
efforts at the Tweed are an attempt to bridge that gap," mused M V Tronson.
The Well-Being Australia Art Ministry web site
www.bushorchestra.com/Art
Comments
Art's Prints, Promotions and Advertising
Well-Being Australia's 'Art Ministry' not only involves 'art for art's sake', 'art as a means of benevolence for the young', 'art as environmental awareness' and 'art as a means to raise funding', but it also involves the most difficult part of art, that of its marketing.
By: Mark Tronson
Christian Today Australia Columnist
Christian Today Australia Columnist
Posted: Tuesday, 18 March 2008, 15:15 (EST)
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