Google Australia yesterday announced a business stimulus offer to help Australia’s 1.88m* small and medium enterprises speed up business in the economic slowdown.
Google is offering them a free $75 search marketing campaign, to help small and medium sized businesses to reach new customers and drive sales in tough times.
Those small and medium sized businesses who have not used AdWords before can take advantage of Google’s $75 stimulus offer before 30 June 2009 at google.com.au/stimulus.
Both online and “bricks-and-mortar” businesses can take advantage of the offer.
Research shows that many Australians are doing their research online and then heading in-store to buy. Monash’s Australian Centre for Retail Studies has found that 50 per cent of Australian shoppers research their retail purchases online before they get to the store to buy.
The same trend is evident for Australians researching holidays, and even businesses buying corporate supplies.
Julian Persaud, Google Australia’s Head of Online, said: “In Australia, we’ve seen strong growth in search queries over the past 12 months. Australians are going online to research their purchases more carefully, whether it’s a new lamp, a restaurant booking or a business stationery supplier. Google is in a great position to help all Australian businesses capitalise on this increased activity.”
While this stimulus offer is for businesses who are new to Google AdWords, Google is also offering existing advertisers two special master classes help them improve the performance of their search marketing campaigns.
A select number of existing advertisers that attend the seminars will receive a free, tailored campaign “optimisation” from a Google expert to drive better results and increased sales.
Jaye Radisich, Chief Executive Officer of the Council of Small Business of Australia, said: “We’d like to see more companies supporting Australian small business with creative offerings like this, as this will boost the overall economy and directly assist a sector that employs over four million Australians.”
*Source: ABS
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Google Australia Unveils Small Business Stimulus
Source: Australian Women Online
Friday, 24 April 2009, 4:00 (EST)
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