Ministries

No change of logo at this stage

With the surprising push for revamped logos in Christian circles, Well-Being Australia too looked at this issue. Central to Well-Being Australia is that of respite for athletes, coaches and their families, so this was a primary consideration.

In this, Well-Being Australia operates two facilities, ‘Basil Sellers Moruya’ situated on the New South Wales south coast and ‘Basil Sellers Tweed’ on the north coast of the State.

Recently, the chairman Mark Tronson, had considered concertining the existing Well-Being Australia logo, keeping only two of its images, yet retaining a representation of the major focus area of this ministry, 'respite'.

The current logo (developed in 2005) featured a number of images which conveyed components of Well-Being Australia.

This was the good book with one fly leaf portraying the ancient Tronson Coat of Arms Raven with a leaf in is beak demonstrating Respite, and the other fly leaf showing a book-mark and a Holy Spirit emblem. Underneath were two paint brushes, illustrating the art and media ministry.

“With the latest trends in logos becoming less cumbersome and with cleaner lines, I have been pondering how a new Well-Being Australia's logo might follow a similar pathway,” M V Tronson noted. “Therefore, I had conducted a philosophical search for ideas.”

Mark Tronson has had experience in designs of this type. Over the years he has given outline drafts of various logos to Phil Morehead, a former principal of Thomas Marsden Advertising of Penrith (Sydney).

These ultimate designs produced initial logos for the Sports and Leisure Ministry (which M V Tronson pioneered for eighteen years), the Athletes Chronicle (Christian athlete testimonies), various book publishing enterprises (he is author of 24 books and five-six weekly press articles) and one of his paintings as a logo for the Australian Missionary News IPTV.

“I felt confident that I could make a draft of a leaner logo which included the previous ideas, yet was fresh and equally attractive,” M V Tronson explained.

The main themes M V Tronson sought to included were Respite, and his media ministry, Art, Writing and the Australian Missionary News IPTV.

“Of all the elements, I considered retaining the Raven and twig because it illustrates the nature of respite along with the historical Coat of Arms image and the paint brushes,” Mark Tronson mused. “It might simplify the logo, and placed the entire logo within a narrower focus, which is easier for the eye to take in.”

But on further reflection, he felt that the Well-being Australia ministry was not quite ready for such a logo change.

A logo is as important now in this day and age, as they were centuries ago when many people were illiterate and relied on images, because we all have less time to take in images and information that bombard us all the time.

A good logo can convey important ideas and even subliminal images, which need to be carefully designed so they are not forgotten; and moreover, they are linked firmly to the intended idea, company or person.

Advertisement

• Richard Dawkins supports distribution of Bibles to every public school
• Church office reportedly closed down in Sudan
• Casting Crown's Mark Hall auctioning his Avengers desk for World Vision's cause
• SA lawyers say same-sex marriage bills are unconstitutional
• Christian pregnancy support centre opening in Surry Hills

• A letter to my 19 year old self - Part 1
• Will Graham's Sydney breakfast: “Aussie, Aussie, Aussie. Oi, Oi, Oi"
• Churches called to prayer during Olympic torch relay
• Christian pregnancy support centre opening in Surry Hills

A back to basics railway agenda or ideologues of free enterprise as the only option

Once again the public transport situation has hit the headlines and this time its cutting jobs in New South Wales and..