Daffodil Day is on Friday 28 August 2009 and for the third consecutive year, Sorbent has created a novel way to raise additional funds and engage donors online with the ‘Sorbent Arcade Challenge’.
The interactive website at www.sorbentdaffodilday.com.au invites users to challenge friends and family to the classic ‘retro’ arcade games Pac Man, Frogger and Snake, and win their way to online gaming glory! Sorbent will make a donation on behalf of the top three scorers of each game and the site also provides another convenient avenue for consumers to support Daffodil Day if they wish by making an online donation direct to the Cancer Council.
This novel online campaign will again include a range of limited edition Sorbent Daffodil Day inspired products in 2009. Sorbent will be selling toilet and facial tissue products featuring the daffodil – the international symbol of hope to those affected by cancer.
“Sorbent has been instrumental in raising over $380,000 for Cancer Council and investing over $2 million in promotional campaigns over the last two years,” said Eliza Fettes, Director of Marketing and Corporate Partnerships at Cancer Council.
“We are extremely grateful for the ongoing support from Sorbent. Funds raised through initiatives like Daffodil Day are vital in helping to make a difference in the fight against cancer,” Ms Fettes said.
Daffodil Day is on Friday 28 August 2009. Look out for specially marked packs (pictured below) of Sorbent toilet paper and facial tissues, and visit www.sorbentdaffodilday.com.au to participate in the Sorbent Arcade Challenge.
Life
Play games online for Daffodil Day in the Sorbent arcade challenge
Australian Women Online
Tuesday, 25 August 2009, 9:17 (EST)
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